// Sheahan Studios · Video Package Strategy

Make Cybra Security the Obvious Choice Before the First Call

A structured video strategy that gives C-suite prospects and potential investors the social proof they need to trust Cybra — before they've even spoken to Harley.

6+

Years production experience

7

Deliverables proposed

3

Packages to choose from

// The Challenge

Where Cybra Security Stands Right Now

Cybra Security has spent four years building genuine expertise and a solid client base — but the online presence doesn't yet reflect the calibre of work being done. The website is text-heavy, the brand looks smaller than it is, and prospects arriving from LinkedIn can't easily verify that Cybra is the credible, serious operation it actually is.

The biggest challenge is one that's unique to cybersecurity: your best clients won't go on the record. IT managers, heads of IT, and board members don't want their names associated with security vulnerabilities — even to say you fixed them. That makes the conventional approach of client testimonials simply unavailable, which means every other form of credibility-building matters more.

At the same time, Cybra is at an inflection point. With investors being considered and a push to move upmarket toward larger organisations, how the business is perceived visually — on the website, on LinkedIn, in front of a C-suite — is about to matter a lot more.

No testimonials, no visible proof

Website doesn't match the work

LinkedIn content is DIY

Hard to look like a larger player

// The Solution

How We Solve It

The solution isn't one video — it's a structured content system, built in tiers. Each package solves a specific problem. The question is how much of the problem you want solved.

Foundation

The Essential First Impression

For businesses that need to close the credibility gap immediately. A professional homepage video and a bank of LinkedIn clips gives Cybra a strong digital presence — the minimum viable content infrastructure for a firm competing for serious B2B contracts.

1x Homepage Brand Video (~90s)

4x LinkedIn Social Clips

Recommended

Complete

The Complete Credibility System

The recommended path. Every service gets a face-to-camera explainer, Harley has 10 LinkedIn clips to build consistent thought leadership, and the homepage video anchors the whole site. Multiple trust touchpoints across the entire buyer journey — not just one.

1x Homepage Brand Video (~90s)

4x LinkedIn Social Clips

3x Service Explainer Videos (~60s each)

6x LinkedIn Social Clips

Comprehensive

Full-Scale Market Positioning

Every surface covered. Every service explained. An investor-facing brand film for high-value conversations. Months of content from a single full day. For businesses ready to look like — and be treated like — the obvious market leader.

1x Homepage Brand Video (~90s)

4x LinkedIn Social Clips

3x Service Explainer Videos (~60s each)

6x LinkedIn Social Clips

5x Service Explainer Videos

1x Investor-Facing Brand Film (~2 mins)

// Your Producer

Henry Sheahan

Founder · Sheahan Studios · Melbourne

I'm a Melbourne-based video producer with over six years of experience across production companies, corporate clients and independent projects. Before founding Sheahan Studios, I spent years inside full-service production environments — learning the systems, quality standards and production discipline that most clients never see from the outside.

What separates the work at Sheahan Studios is the structure behind it. Before a camera is picked up, time is spent understanding your business, your audience and the specific problem the video needs to solve. Every production decision flows from that thinking — not the other way around.

6+

Years production experience

1

Producer — always the same person

0

Handoffs — ever

Worked with

// How It Works

Our Production Process

A structured workflow from first brief to final delivery.

01

Concept & Messaging

We spend time understanding your business, your audience, and what this video needs to do. Henry writes a detailed creative brief covering every deliverable — so both sides are clear on the work before a camera is picked up.

02

Pre-Production

Shot lists, location planning, talent briefing, and interview frameworks are all locked in before shoot day. Thorough pre-production means the shoot runs efficiently and the edit starts from a solid foundation.

03

Shoot Day

Henry leads the shoot — directing, operating camera, and managing lighting and sound. The preparation done in pre-production means the day runs to schedule, and subjects are coached so they sound like themselves on camera.

04

Post-Production

Editing, colour grade, sound design, and motion graphics are all handled in-house. Henry works through the cut methodically and sends a first edit for your review — typically within 5–7 business days of shoot day.

05

Review

You receive a private review link for each deliverable. Feedback is collected, consolidated, and actioned — typically 1–2 revision rounds per video before final sign-off.

06

Delivery

Final files are delivered in all the formats you need — web-optimised MP4s for social, high-res masters for broadcast, and compressed versions for email. Everything is labelled and ready to publish.

Starter Package

The Authority Foundation

Investment from

$2,950

+ GST · AUD

1x Homepage Brand Video (~90s)

An interview-style introductory video for the Cybra Security homepage. Positions Harley as the credible expert C-suite prospects need to see — conversational, direct, and built to close the trust gap the moment someone lands on the site.
4x LinkedIn Social Clips

Short-form cuts from the main shoot, each covering a single topic or insight. Optimised for LinkedIn video and ready to post — giving Cybra a month of consistent, professional content from a single shoot.

Core Package

The Credibility System

Investment from

$4,500

+ GST · AUD

3x Service Explainer Videos (~60s each)

Direct-to-camera videos for Cybra's three core service pages — penetration testing, phishing simulations, and configuration reviews. Each puts Harley's face to the service and makes the technical content digestible for both IT managers and the C-suite referring them.
6x LinkedIn Social Clips

A larger bank of social-ready clips across multiple topics — enough to maintain consistent posting on LinkedIn for 2-3 months and steadily build Harley's thought leadership presence.

Premium Package

The Market Leader Build

Investment from

$6,800

+ GST · AUD

5x Service Explainer Videos

Covering the full suite of Cybra's services — ISO assessments, gap assessments, security awareness training, and more. Every key service page gets a video, presenting a complete and credible picture to anyone who goes exploring.
1x Investor-Facing Brand Film (~2 mins)

A more considered, longer-form piece designed for investor conversations and high-value prospect outreach — covering Cybra's background, positioning, and the partnership approach that sets it apart from transactional competitors.

Bonus Included

Raw Footage Archive

With a full day across multiple locations, Cybra will have a substantial library of raw footage to draw on for months of future content — social clips, internal use, new service launches, and more.

// Investment Summary

Choose Your Package

Every package includes end-to-end production — concept through delivery — so Harley never has to manage a production crew.

Package 1

The Authority Foundation

$2,950

+ GST · AUD

1x Homepage Brand Video (~90s)

4x LinkedIn Social Clips

Package 2

The Credibility System

$4,500

+ GST · AUD

3x Service Explainer Videos (~60s each)

6x LinkedIn Social Clips

+ All of Starter Package

Package 3

The Market Leader Build

$6,800

+ GST · AUD

5x Service Explainer Videos

1x Investor-Facing Brand Film (~2 mins)

Raw Footage Archive

+ All of Starter Package & Core Package

// Client Feedback

What Clients Say

“

Henry was great to work with on a recent video production, and we couldn't be happier with the finished result. He was exceptionally professional, knowledgeable and well organised. The whole process ran very smoothly and throughout, Henry was a pleasure to work with.

Anastasia Whitten

GE Healthcare ANZ

“

Henry is a legendary shooter and video producer that I've used consistently over the last 4 years. Henry understands all of the complexities and potential challenges involved in video production and is able to mitigate risks and take the initiative on set to enable a smooth production. Clients love him, I love working with him. Highly recommend!

Caleb Maxwell

Hebron Films

// Getting Started

Next Steps

Ready to move forward? Here's how we get the ball rolling.

01

Choose Your Package

Review the options above and select the investment level that best fits Cybra Security's current goals.

02

Discovery Call

We'll schedule a short kickoff call to lock in shoot dates, locations, and any final brief details before production begins.

03

We Handle Everything

From first brief to final file, every step of the production is structured and managed. Your job is to show up on shoot day. Everything else is handled.

Ready to proceed?

Henry Sheahan

[email protected] · sheahanstudios.com.au

// Agreement

Review & Sign

Select a package above to review your personalised agreement.

🔒

Choose a package from the Investment section above to unlock your agreement.

Project Terms

Deposit: 50% upfront to secure your shoot date, 50% on delivery of final files.
Revisions: 2 rounds of revisions per deliverable. Additional revisions at Henry's standard hourly rate.
Ownership: All final delivered files are owned entirely by Cybra Security upon receipt of final payment.
Turnaround: Typically 2–3 weeks from shoot day to final delivery, depending on revision turnaround.

Full terms & conditions: sheahanstudios.com.au/terms

Thank you — we'll be in touch shortly.

Henry has been notified and will reach out within one business day to confirm your booking and arrange the deposit invoice.

SS

Sheahan Studios

sheahanstudios.com.au