Henry Sheahan Productions  ·  Content Package Strategy

Reposition GIGI Instyle as the Premium Salon Hawthorn Talks About

A targeted video strategy designed to attract higher-value clients and solve the recruitment bottleneck holding your growth back.

6+
Years experience
200+
Client projects
3
Packages proposed
The Challenge

Where GIGI Instyle Stands Right Now

GIGI Instyle has built a genuinely premium salon experience in Hawthorn — but the online presence doesn't yet reflect that quality. Potential clients browsing Instagram or your website aren't getting a clear picture of the standard you deliver.

At the same time, finding and keeping senior stylists is harder than it should be. The mentorship culture you've built is a genuine competitive advantage, but it's invisible to candidates who have no way to see it before applying.

  • Premium work, average online presence
    The quality of work at GIGI Instyle isn't matching how the salon appears to new clients discovering you online.
  • Recruitment pipeline is dry
    Senior stylists with 6+ years of experience can't see the mentorship culture at GIGI before they apply — so they don't.
  • Competitors are winning on perception
    Other salons with strong video content are capturing clients who should be walking into GIGI Instyle instead.
The Solution

How Strategic Video Changes This for GIGI Instyle

Video doesn't just show your work — it communicates your standard, your culture, and your positioning in a way that photos simply can't.

01
Elevate Brand Perception
A brand film and social content that positions GIGI Instyle as the premium provider in Hawthorn — visible to exactly the clients you want.
02
Attract Senior Talent
A recruitment-focused film that shows the mentorship culture and career environment at GIGI, reaching stylists before they even submit an application.
03
Build a Content Library
Systematic content creation that gives GIGI Instyle months of high-quality social material from a single production day.
Your Producer
Henry Sheahan

Henry Sheahan

Founder · Henry Sheahan Productions

I'm a commercial video producer based in Australia with 6+ years of experience across 200+ client projects. I work across virtually every industry — from national retail brands to local service businesses — creating video content that actually moves the needle.

What separates my work is the strategic layer. Before a camera gets picked up, I spend time understanding your business, your customers, and the specific problem you need to solve. Every production decision flows from that thinking.

6+
Years experience
200+
Projects completed
100%
Client satisfaction
Worked with
Frasers PropertyBrindabella GroupHyundaiInkLink TattooRevive PhysioLatitude FinanceYum! BrandsMalouf Finance
Starter Package

The Brand Foundation

Investment from
$2,450
+ GST  ·  AUD
  • 1x Brand "Vibe" Film (~60s)
    A brand film capturing the atmosphere and premium feel at GIGI Instyle. Pinned to social and your website to show new clients exactly what you're about.
  • 3x High-End Social Reels
    Three targeted reels each showcasing a different aspect of GIGI — designed to attract the premium clients you want.
🆕 Bonus Included
The Content Vault
Delivery of all raw footage from our shoot day in an easy-to-edit format so you can use it for all your future marketing needs.
Core Package

Growth & Talent

Investment from
$3,950
+ GST  ·  AUD
✓ Everything from Package 1, plus:
  • 1x Recruitment Film (~60s)
    A high-production piece designed to attract senior stylists by showcasing your mentorship culture and high-end environment at GIGI.
  • 4x Additional Strategic Reels (7 Total)
    Targeted reels focusing on before/after transformations and mentoring moments to build both client attraction and staff recruitment simultaneously.
Premium Package

Premium Authority

Investment from
$5,600
+ GST  ·  AUD
✓ Everything from Packages 1 & 2, plus:
  • 4x "Expert Series" Videos
    Short-form talking-head videos where you or senior staff share expertise, building trust and positioning GIGI Instyle as the authority in Hawthorn.
  • 1x Client Experience Explainer
    A walkthrough of the complete GIGI Instyle client experience, designed for social media and your website home page.
🆕 Bonus Included
Expanded Content Vault
With the extended shoot duration, you'll have access to a larger library of footage to reuse across all your future marketing.
Investment Summary

Choose Your Package

All packages include full production management, colour grade, and sound design.

Package 1
The Brand Foundation
$2,450
+ GST · AUD
1x Brand "Vibe" Film (~60s)
3x High-End Social Reels
The Content Vault
Package 3
Premium Authority
$5,600
+ GST · AUD
1x Brand "Vibe" Film (~60s)
3x High-End Social Reels
1x Recruitment Film (~60s)
4x Additional Strategic Reels (7 Total)
4x "Expert Series" Videos
1x Client Experience Explainer
+ 1 more
How It Works

Our Production Process

A structured workflow from first meeting to final delivery — no surprises.

01
Concept Development
We align on goals, tone, and key messages before a camera gets picked up.
02
Pre-Production
Shot lists, location scouting, scheduling — everything planned in advance.
03
Production Day
Professional filming, directing, and lighting handled by our team.
04
Post-Production
Editing, colour grade, sound design, and motion graphics.
05
Video Review
Revision rounds until you are completely happy with the result.
06
Delivery
Final files delivered in all required formats, ready to publish.
Why Henry Sheahan Productions

The Smarter Choice

Why more businesses choose a specialist producer over a traditional agency.

Aspect Henry Sheahan Productions Traditional Agency
Brand alignment
Deep discovery before we film a single frame
Generic brief → generic output
Communication
Direct line to your producer throughout
Account manager layers
Strategic input
Content strategy woven into every deliverable
Execution only
Speed
Efficient workflow, fast turnaround
Slow corporate processes
Price
No agency overheads passed to you
You pay for their office
Personal accountability
One person owns your project end-to-end
Shared across teams
Client Feedback

What Clients Say

Henry's video content transformed how we present ourselves online. Our enquiries tripled within two months of posting. The quality speaks for itself.

Dave Burton
Director, Burton Civil Contracting

Working with Henry was seamless from start to finish. He understood our brand immediately and the final product exceeded every expectation we had.

Dona Carter
Marketing Manager

The team at Henry Sheahan Productions delivered a brand film that genuinely captures who we are. Our clients constantly comment on how professional it looks.

Melissa Abel
Founder & CEO
Getting Started

Next Steps

Ready to move forward? Here's how we get the ball rolling.

01
Choose Your Package
Review the options above and select the investment level that best fits GIGI Instyle's current goals.
02
Discovery Call
We'll schedule a short kickoff call to lock in shoot dates, locations, and any final brief details before production begins.
03
We Handle Everything
From pre-production through to final delivery — sit back while we produce content that works hard for your business.
Ready to proceed?
Henry Sheahan
[email protected]  ·  henrysheahanproductions.com
HSP
Henry Sheahan Productions
henrysheahanproductions.com