Henry Sheahan Productions  ·  Video Package Strategy

MR Glass Solves a Problem Most Homeowners Don't Know They Have

A targeted video system that explains the retrofit process clearly, builds trust through real client stories, and drives more $50k+ jobs before the winter rush.

6+
Years experience
200+
Client projects
3
Packages proposed
The Challenge

Where MR Glass Stands Right Now

MR Glass has spent 15 years perfecting a service that genuinely benefits homeowners — retrofit double glazing that preserves existing timber frames, costs a third of full window replacement, and delivers real thermal performance. That's a compelling story. The problem is, most potential customers don't know it exists.

When someone searches for warmer windows or better insulation, they picture a full replacement job. They don't know that MR Glass can upgrade the glass inside their existing timber frames for a fraction of that cost. By the time they realise what you actually offer, many have already moved on — or never reached out at all.

Brett already has everything needed to fix this: 15 years of satisfied clients across the Macedon Ranges, willing testimonials, and strong Google reviews. The raw material for a compelling content strategy is already there. What's missing is the video that makes the retrofit process clear, credible, and worth calling about.

  • Customers misunderstand the service
    Most enquiries start with confusion — homeowners assume MR Glass replaces windows entirely, not that existing timber frames can be retrofitted with double glazing at a fraction of the cost.
  • Seasonal pipeline runs dry
    Demand peaks before winter but fades fast, and without content driving awareness year-round, MR Glass is relying on homeowners remembering to call at the right time.
  • Social presence undersells the business
    A $50–60k retrofit job deserves better than a $50 Facebook post — the current content doesn't reflect the quality of MR Glass's work or the 15 years of expertise behind it.
  • Premium homes aren't finding you
    Brett wants to work in higher-end homes across the Macedon Ranges, but without visual content that reflects that standard, enquiries are skewing toward the wrong jobs.
The Solution

How Video Fixes the Conversion Problem for MR Glass

The fix isn't more posts — it's the right content that educates first and sells second. Video that shows exactly what the MR Glass retrofit process looks like removes doubt before it becomes an objection.

01
Explain the Process Clearly
A well-produced explainer video on the MR Glass website removes the confusion before it becomes an objection — so by the time someone calls Brett, they already understand the service and want it.
02
Build Trust Before the First Call
Real client testimonials from Macedon Ranges homeowners give new enquiries the social proof they need to commit to a $50k+ decision with confidence.
03
Drive Seasonal Demand
Targeted Facebook content built around MR Glass's 'before winter' hook creates a repeatable campaign that fills the pipeline during the critical lead-up to your busiest months.
Your Producer
Henry Sheahan

Henry Sheahan

Founder · Henry Sheahan Productions

I'm a commercial video producer based in Australia with 6+ years of experience across 200+ client projects. I work across virtually every industry — from national retail brands to local service businesses — creating video content that actually moves the needle.

What separates my work is the strategic layer. Before a camera gets picked up, I spend time understanding your business, your customers, and the specific problem you need to solve. Every production decision flows from that thinking.

6+
Years experience
200+
Projects completed
100%
Client satisfaction
Worked with
Frasers PropertyBrindabella GroupHyundaiInkLink TattooRevive PhysioLatitude FinanceYum! BrandsMalouf Finance
Starter Package

The Process Explainer

Investment from
$2,800
+ GST  ·  AUD
  • 1x Retrofit Explainer Video (~90s)
    The core 'it's not new windows — here's how it actually works' video for the MR Glass website. Walks homeowners through the retrofit process step-by-step, directly addressing the confusion that's costing Brett jobs before they even enquire.
  • 3x Social Reels
    Three short-form reels cut from the shoot — process highlights, before/after moments, and a 'why retrofit?' hook designed for Facebook and Instagram.
🆕 Bonus Included
The Content Vault
Delivery of all raw footage from the shoot day so MR Glass can repurpose it across the website, email, and social for months to come.
Core Package

The Trust Builder

Investment from
$4,900
+ GST  ·  AUD
✓ Everything from Package 1, plus:
  • 2x Client Testimonial Videos (~60s each)
    Filmed with the real Macedon Ranges homeowners Brett already has lined up — genuine stories about the retrofit experience that give new enquiries the confidence to commit to a $50k+ job.
  • 3x Additional Social Reels (6 Total)
    An expanded social content bank covering testimonial cuts, before/after reveals, and process moments — enough to run a consistent Facebook presence for months without repeating content.
Premium Package

The Seasonal Authority

Investment from
$9,500
+ GST  ·  AUD
✓ Everything from Packages 1 & 2, plus:
  • 1x Retrofit Campaign Film (~75s)
    A premium Facebook campaign film built around the 'get it done before winter' hook — shot in a high-end Macedon Ranges home, designed to attract exactly the $50-60k jobs Brett wants more of.
  • 2x Additional Service Explainer Videos
    Explainer videos for MR Glass's other key service pages — shower screens and secondary glazing — so every page of the website has a video that converts browsers into enquiries.
🆕 Bonus Included
Expanded Content Vault
With a full day of shooting across multiple locations and services, MR Glass walks away with an extensive footage library to fuel social, website, and campaign content well into next year.
Investment Summary

Choose Your Package

All packages include full production management, colour grade, and sound design.

Package 1
The Process Explainer
$2,800
+ GST · AUD
1x Retrofit Explainer Video (~90s)
3x Social Reels
The Content Vault
Package 3
The Seasonal Authority
$9,500
+ GST · AUD
1x Retrofit Explainer Video (~90s)
3x Social Reels
2x Client Testimonial Videos (~60s each)
3x Additional Social Reels (6 Total)
1x Retrofit Campaign Film (~75s)
2x Additional Service Explainer Videos
+ 1 more
How It Works

Our Production Process

A structured workflow from first meeting to final delivery — no surprises.

+
01
Concept Development
We align on goals, tone, and key messages before a camera gets picked up.
We sit down (or jump on a call) to align on your goals, tone, key messages, and the outcomes you're after. Henry writes a detailed creative brief covering every deliverable — so you know exactly what you're getting before we film anything. No surprises.
+
02
Pre-Production
Shot lists, location scouting, scheduling — everything planned in advance.
Shot lists, location scouting, talent briefing, and scheduling are all locked in before shoot day. Thorough pre-production means no surprises on the day and a significantly faster edit afterward. You'll know the plan before we arrive.
+
03
Production Day
Professional filming, directing, and lighting handled by our team.
Henry leads the shoot — directing, operating camera, and managing lighting and sound. You just show up and be yourself. We work efficiently to capture everything we need within the scheduled time, without it ever feeling rushed.
+
04
Post-Production
Editing, colour grade, sound design, and motion graphics.
Editing, colour grade, sound design, and motion graphics are all handled in-house. Henry works through the cut methodically and sends a first edit for your review once it's ready — typically within 5–7 business days of shoot day.
+
05
Video Review
Revision rounds until you are completely happy with the result.
You receive a private review link for each deliverable. Feedback is collected, consolidated, and actioned promptly — typically 1–2 revision rounds per video before final sign-off. We don't stop until you're completely happy with the result.
+
06
Delivery
Final files delivered in all required formats, ready to publish.
Final files are delivered in all the formats you need — web-optimised MP4s for social, high-res masters for broadcast, and compressed versions for email. Everything is labelled and organised, ready to publish the day you receive them.
Why Henry Sheahan Productions

The Smarter Choice

Why more businesses choose a specialist producer over a traditional agency.

Aspect Henry Sheahan Productions Traditional Agency
Brand alignment
Deep discovery before we film a single frame
Generic brief → generic output
Communication
Direct line to your producer throughout
Account manager layers
Strategic input
Content strategy woven into every deliverable
Execution only
Speed
Efficient workflow, fast turnaround
Slow corporate processes
Price
No agency overheads passed to you
You pay for their office
Personal accountability
One person owns your project end-to-end
Shared across teams
Client Feedback

What Clients Say

Henry's video content transformed how we present ourselves online. Our enquiries tripled within two months of posting. The quality speaks for itself.

Dave Burton
Director, Burton Civil Contracting

Working with Henry was seamless from start to finish. He understood our brand immediately and the final product exceeded every expectation we had.

Dona Carter
Marketing Manager

The team at Henry Sheahan Productions delivered a brand film that genuinely captures who we are. Our clients constantly comment on how professional it looks.

Melissa Abel
Founder & CEO
Getting Started

Next Steps

Ready to move forward? Here's how we get the ball rolling.

01
Choose Your Package
Review the options above and select the investment level that best fits MR Glass's current goals.
02
Discovery Call
We'll schedule a short kickoff call to lock in shoot dates, locations, and any final brief details before production begins.
03
We Handle Everything
From pre-production through to final delivery — sit back while we produce content that works hard for your business.
Ready to proceed?
Henry Sheahan
[email protected]  ·  henrysheahanproductions.com
Agreement

Review & Sign

Select a package above to review your personalised agreement.

🔒
Choose a package from the Investment section above to unlock your agreement.
    Terms & Conditions
    • A 50% deposit is required to secure your shoot date. The remaining 50% is due on delivery of final files.
    • Each deliverable includes two rounds of revisions. Additional revisions are available at Henry's standard hourly rate.
    • All final delivered files are owned entirely by MR Glass upon receipt of final payment.
    • Production timeline is typically 2–3 weeks from shoot day to final delivery, depending on revision turnaround.
    Thank you — we'll be in touch shortly.
    Henry has been notified and will reach out within one business day to confirm your booking and arrange the deposit invoice.
    HSP
    Henry Sheahan Productions
    henrysheahanproductions.com